Marketing Strategy & Best Practices

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WELCOME!


Join this group to discuss lead segmenting and scoring strategies, structuring campaigns and automated programs, effective email subject lines and more, deliverability and more. 

KEY RESOURCES
Marketing Automation Strategy Workshop
Deliverability Basics & Best Practices Course
Email Strategy Course


Featured Discussion

  • Hello!  We are excited to introduce a new Customer webinar series - "Ask Act-On About....".   The format will be similiar to an office hours virtual Q & A, but with a specific topic of focus.  We will have an act-On product expert spend 10-15 minutes ...

    2 people recommend this.

Latest Discussions

  • It really would be invaluable to have that feature for landing pages and email templates. I hope it's released this year! ------------------------------ Mary Anne Matos Marketing Administrative Assistant - Continuing Education, Johnson County Community ...

    1 person recommends this.
  • Hi Melissa, I'm on-board with everyone else. All three are great topics. Scoring - I'd love to learn additional strategies for scoring to assist with better segmentation Landing Pages - Beyond the basics, what areAct-On customers creating for landing ...

  • ​Hi Chris, this question feels like being between a rock and a hard place, right? I'm sorry I don't  really have a thorough market research to offer (or to gate..), but we have this discussion in our organisation and I'm more of a pro-gated content ...

  • Hi @Scott Wallace , thank you so much for your quick reply!!  That was it, now I see the messages!​ You're my hero :-) BR, Maria ------------------------------ Maria Kuosa Treston Group Oy, Finland ------------------------------

    1 person recommends this.
  • Hello!  We are excited to introduce a new Customer webinar series - "Ask Act-On About....".   The format will be similiar to an office hours virtual Q & A, but with a specific topic of focus.  We will have an act-On product expert spend 10-15 minutes ...

    2 people recommend this.
  • Hi Ciara, This is a tricky one, but as with most things, obvious when you see it. The program workflow does not have a wait step between the email send and the branch step.  If you open the branch step, you will see that the technical action is "If ...

  • Thank you, @Sarah Daily and @Robert Kohnke ! This is very helpful.  -Ciara​​ ------------------------------ Ciara Simiele Senior Content Marketing Associate, True Digital Communications ------------------------------

  • Yes, everything works fine now! Posted that before our support found the best solution. :) Thank you! ------------------------------ Corie Stark Marketing Specialist, Symmetry Software ------------------------------