Can you confirm if the default 'Standard Mode' for cookies is compliant with GDPR? As I understand it, no cookies are placed on the visitor in this mode, but other personal data is collected as part of tracking (such as IP address). To be GDPR compliant, do we need to move to using either 'Opt-In with Opt-Out Mode' or 'Opt-In Mode', to ensure the person has actively opted in to being cookied or tracked?
Also, if we move to 'Opt-In with Opt-Out Mode' or 'Opt-In Mode', when the person clicks to accept cookies, is some sort of evidence of their opt-in recorded in Act-On and viewable to us as Act-On users? (For example, if we had to show a record of who had opted in to the UK data protection regulator?)
I appreciate that ultimately we must decide which cookie mode we use, and how we collect evidence of people's consent for marketing purposes. But it would be good if you could explain what Act-On does or does not do, so as to inform our decision.
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