Marketing Strategy & Best Practices

1.  Email Verification URL - GDPR

Posted 17 days ago
Hi

I'm setting up a double opt to process for GDPR. I'm updating an existing classic form in Act-On and would like to send subscribers an email to confirm their subscription. I would like to instruct them to click on a link in the follow up email to verify their address, but I'm not sure how I generate the URL. Is this something I need to create in Act-On or is there a standard link for all?


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Carol Davis-Mann
Marketing Manager, Triton Consulting Ltd
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2.  RE: Email Verification URL - GDPR

Posted 15 days ago
Hi Carol!

I'm not sure if there's a generic link option, but one thing you can do for sure is create a simple Landing Page that has a subscription confirmation message on it. Use that Landing Page URL as the link in your confirmation email, and create a segment of your initial opt-in list for "visited double opt-in landing page".

You can further customize the above workflow by putting a second opt-in form on the landing page to confirm email address or subscription preferences. If you're comfortable working with javascript, you can even make that form automatically submit so that it's hidden from the user. https://university.act-on.com/User_Guides/Inbound_Marketing/Landing_Pages_and_Forms/Working_with_Forms/Defining_Form_Settings/08_Using_a_Code_Snippet_to_Auto-submit_a_Form

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Leah Bartell
Riskalyze Inc.
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3.  RE: Email Verification URL - GDPR

Posted 10 days ago
Thanks, I've set this up but for some reason Act-On is not recording visits to the landing page, which is the final part of the double opt-in process. This also means I am unable to create a separate segment of those who have double opted in. Any ideas why my landing page views are not being recorded?

Kind regards
Carol

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Carol Davis-Mann
Marketing Manager, Triton Consulting Ltd
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4.  RE: Email Verification URL - GDPR

Posted 9 days ago
Hi Carol

Which cookie mode is your Act-On account set to? This process relies on the account being in 'Standard' cookie mode. If it is in 'Opt In with Opt Out' mode, that means a person's visits will only be recorded if they opt in.

Depending on the cookie mode, you may need to amend your double opt-in process.

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Sion Stedman
Idox Software Ltd
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5.  RE: Email Verification URL - GDPR

Posted 15 days ago
Edited by Sion Stedman 10 days ago
Hi @Carol Davis-Mann

In March Act-On published its 
GDPR Consent Management Guide.

You may already have seen this guide, but to answer your question: the link in the confirmation email should the URL of the Opt-In Confirmation page. In Act-On you find the URL of this page under 'Get Public URLs' for the page.

The Act-On guide goes into further detail about how to segment your collected contacts into those who have completed double opt-in and those who have opted out. However, I would say the method in the guide is most appropriate for Subscription Management.​

At my company we are using a different double opt-in method, which is outlined here. This is a more appropriate method for a one-off campaign. However, it works in a similar way: the link used in the confirmation email is the link to the landing page that holds Form B.



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Sion Stedman
Idox Software Ltd
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6.  RE: Email Verification URL - GDPR

Posted 11 days ago
Hello,
We recommend a second landing page (with embedded form) as the opt-in confirmation. This would be the link that is used within the first confirmation email.
Thanks 


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David Fowler
Head of Compliance & Deliverability, Act-On Software
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