Marketing Strategy & Best Practices

1.  Connect 2nd Act-On Instance with CRM (Salesforce)

Posted 7 days ago
Hi,

We are running 2 instances of Act-On for 2 different domains.
But we only have one instance for our CRM and Act-On is already connected to our Salesforce.
Question is: can we connect both Act-On instances to the same Salesforce production environment?

Thank you
Cheers,
Cédric

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Cedric Brun
Head of Marketing & Lead Generation, Web Geo Services - Google Cloud Premier Partner
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2.  RE: Connect 2nd Act-On Instance with CRM (Salesforce)

Posted 4 days ago

Hi Cédric,

In our research, we were only able to do this via the Act-On and Salesforce.com APIs. We explored creating a separate object in Salesforce.com to store the Activity data and present it in a related list on the Contact and Lead objects.

Possibly others have found an easier solution as ours required custom development.

If you find a more simplified solution, please share!



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Troy O'Bryan
VP of Growth
tobryan@thinkbonfire.com
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3.  RE: Connect 2nd Act-On Instance with CRM (Salesforce)

Posted 4 days ago
Edited by Leah Bartell 4 days ago

It's possible to connect two Act-On accounts to a single SFDC instance, but like Troy mentions there are some things to consider:

  • You'll need two different Act-On Lead Score fields to know which score is from which Act-On account. 
  • If you have Sales Users, each SF user can only be associated with one Act-On account, so they'll only see "Act-On Activity History" and "Hot Prospects" from the Act-On account they're connected to. 
  • Both Act-On accounts will be able to overwrite Lead and Contact data in Salesforce, be careful with the fields you write to so you don't constantly change data back and forth.
  • You're effectively doubling the number of API calls being made to your SF account, since both Act-On accounts will be syncing. Watch your API limits in SF to make sure you don't lose any data due to hitting your quota for each 24-hr period.
If each Act-On account is going to utilize different groups of Leads & Contacts, such as from different business units, then using Record Types will make this much easier. Create two users, one for each Act-On account, and limit those users' visibility to the "Record Type" associated with that Act-On account. This solution isn't for everyone, but if it sounds right for you, the SF directions are here: https://help.salesforce.com/articleView?id=customize_recordtype.htm&type=5.

P.S: If you do move forward with connecting SF to multiple Act-On accounts, and you also have Sales Users in both Act-On accounts, make sure you contact Act-On support and let them know. They have to enable a feature on their side, otherwise your "Send Act-On Email" and "Activity History" buttons won't work. This *only* applies if you have Sales Users in both Act-On orgs though. Cheers!

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Leah Bartell
Riskalyze Inc.
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4.  RE: Connect 2nd Act-On Instance with CRM (Salesforce)

Posted 4 days ago
Thank you very much Leah and Troy for your detailed answers. Awesome.
I will let you know once we'll have connected our 2nd Act-On instance with our Salesforce.

Have a great day !

Cheers

Cédric

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Cedric Brun
Head of Marketing & Lead Generation, Web Geo Services - Google Cloud Premier Partner
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